Ruby Fruit
by Mascha Joustra

portfolio shortlisted call 'ABOUT DESIRE. WITH RAGUSA FOTO FESTIVAL 2020', 2020

As being a former inhabitant of Amsterdam, I never was interested in walking through the city’s red-light district since this area was already there for a long time and it did not appeal to me a lot. During a Masterclass by Anders Petersen, I returned and was interested now in ‘examine' some vibes from this area. I am attracted by the lightning in this area as well as by the vibrance which goes along. But more I am observing the behavior of (mostly) male tourists, who regard the red light district as an adventure park during their occasional breaks in Amsterdam. Intentionally I chose for a way of photographing that the persons involved would be almost unrecognizable, and at the same time to create a sort of fluid interpretation of this area avoiding the scenes to be too harsh or even 'cheap'. The ladies behind the windows are intentionally kept in their red colours, which stand to me for power. For the men, I chose the series to be photographed in black and white in order to give them less importance, the way I see it the man photographs transfers into 'numb' scenes because of the b/w colour. Also, I observed the visiting males changing into a sort of 'hunters', looking for (forbidden) fruits. Even though the area is very touristic I feel a change of mood as soon as you enter, it does become more Darwinistic in terms of a sexual sense. Obviously my opinion is very much present in this series, how mankind is still behaving when it comes to visiting places like these has always interested me. Also the final image of the lion which is almost at the entrance of this area to me represents not only Amsterdam but as well the male presence in this area. As we speak the area is about to explode into a Disney setting. Lots of tourists are being guided and guarded. The city of Amsterdam is contemplating the closure of the area because of the presence of too many tourists. In 2015 the first part of the series have been selected and curated by Niccolò Hébel and exhibited at Galerie Beaurepaire, Paris Every time I visit Amsterdam I am drawn to this area since it still asks me to return. The series is printed on velvet fabric (see attached photograph) since I think this medium is suiting the ladies the best, delicate. The fabric you see is just an example, the final prints on velvet will be printed by my own expenses if I perhaps am able to participate to the festival. The series is much larger than these images only...


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