In 1960 Hugh Hefner moved his office in his bed
by Raffaele Geronazzo

portfolio special mention call 'ABOUT DESIRE. WITH RAGUSA FOTO FESTIVAL 2020', 2020

In 1960 Hugh Hefner, then-director of Playboy Magazine, moved his office in his bed. For nine years, he almost never got out of his house and almost never took off his nightgown. He typed on his typewriter from the bed, laying it on his legs, and the people were received in his bedroom. That was the beginning of teleworking. Nowadays, at the time of hyper-connection and of simultaneity, the office is not the only place where work is meant to take place. Working from home is considerably increasing and so the bed, par excellence the place devoted to rest and pleasure, becomes the place of productivity and duty. Commitment and desire, function and impulse, profession and lust lose the categorization and polarization they always had and that have characterized their existence, in order to manifest themselves through a new dimension. A continuous, fluid dimension where even the everyday flow of time loses its articulation, its structure and is hard to retrace, to such an extent that it raises a sense of dispersion and estrangement.


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