The spread of the pandemic from Covid19, as has been stated by scholars, is closely linked to the extreme environmental exploitation typical of the capitalist system. During the lockdown, an epochal event of contemporary history, I decided to observe the world through webcams. I turned my attention to the USA, the mother country of "Capitalist Realism", as claimed by the English philosopher Mark Fisher. The fact that this western superpower is at the top of the list of both infections and the number of deaths is a very significant fact, as well as symbolic.

I focused my attention on the giant advertising panels that usually show the slogans of the neoliberal dominant narrative, such as the iconic ones of Times Square in New York. Due to the pandemic, suddenly, the propaganda messages aimed at influencing the desires of ordinary people and their propensity to consume have left room for communications on safety and restrictions. A series of invitations to adopt responsible, non-individualistic and respectful of public health behaviors.

At the same time, I chose to document the posters that appeared during the protests against lockdowns that have ramped up across the United States. They were an expression of an antagonistic spirit aimed at reaffirming the supremacy of the individual, unconditional freedom, the primacy of the economy over the protection of health. The visual and philosophical contrast between the two attitudes and wordings lead to a conceptual short circuit that highlights all the contradictions of our era.